Operator led investment platform with a sector focused approach
Foreign fund · Bengaluru · Consumer, Healthcare & Life Sciences · Pre-Series A, Series A, Seed
12 Flags Group invests patient, long-term capital in early growth consumer businesses in India across consumer brands, retail, healthcare and consumer-tech. It backs categories and brands designed for the Indian consumer rather than replicas of western models, and pushes portfolio companies toward governance, transparency and long-term decisions over short term profits. The platform is operator led, founded by Rakesh Kapoor, former global CEO of Reckitt. It makes selective investments with a 5 to 10 year thesis for each company and aims to become the principal investor in its best portfolio companies over time.
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